Jeremy Wertheimer on Google's Latest Innovations in TravelThe brave new world is already here Ask anybody in the know about Google's 2011 acquisition of ITA Software and its connection to the search giant's potential impact on the travel space, and you'll invariably hear some version of this statement: Jeremy Wertheimer is one super smart guy. No doubt about that. in Electrical Engineering from The Cooper Union for the Advancement of Science and Art. Here's a brief historical recap. The past: Wertheimer founded ITA Software with partner Richard Aiken in 1996. Fourteen years later, ITA agreed to be acquired by Google. The present: On April 8, 2011, the Justice Department approved the buyout for a reported purchase price of $700 million, and ITA Software came into the Google fold as its travel industry software division. Wertheimer became Google's vice president of travel. Complimentary access to the full video of Wertheimer's keynote address, and other video content from The PhoCusWright Conference 2012 is available to Travel Weekly PLUS readers by clicking here. 1 At your fingertips: A geographic and visual sense of place In 1978 Peter Clay, an MIT undergrad, got access to some new technology that could store thousands of images. What Peter did was he took his 16 millimeter film camera and put it on a dolly and started rolling it down MIT hallways, taking a picture at every step. Then he put these images onto the storage device he had, and he submitted that as his thesis to the Department of Urban Studies. The thesis was entitled, "Surrogate Travel Via Optical Laserdisc." This was the beginning of the process of virtual tourism. A little later that year, some of his professors got some money from the Defense Department and they went and descended on Aspen, Colo., and did the same thing. They put a 16 millimeter film camera on the back of a truck, and they drove down the streets of Aspen taking pictures. And people who sat in a chair and looked at what they called 'movie maps' were able to get a sense of Aspen before they went there. When they did go to Aspen, they reported having an experience of dj vu. This was the beginning of the idea that we can help travelers by giving them some geographic sense, some sense of place, some visual sense, before they actually go there. Fast forward to now. Over the last year there have been a number of developments in mapping, including the rollout of indoor mapping soon after last year's conference, and the rollout this spring of 3D maps for many, many metro areas. This is the first pivot point. The technology for giving you maps and for giving you access to views of places where you're going to be, to enhance your travel whether you're going there for real or whether you're virtually traveling now it's really here. 2 Universal character: From facts to conceptual information, in the language of mathematics About 350 years ago, there was a bishop, John Wilkins, who is probably best known for his book on universal character. I think he's about the only guy to ever run a college at both Oxford and Cambridge, and he was also a founder of the Royal Society, the progenitor of all modern scientific societies. Philosophers of his day were interested in universal character could they replace our human languages, which are ambiguous and people speak lots of different ones, with a mathematical, scientific language so we could say things that were unambiguous and that everybody could understand? He didn't know about computers, but about 45 years ago when computer science came of age, this became a very big area could we represent knowledge in a way that computers could understand in a mathematical way? This was something that we all dreamed of doing back when I was a grad student in Artificial Intelligence, but we couldn't build a system big enough for it to really matter. This year, Google rolled out a system that has many billions of facts about hundreds of millions of different concepts. Just to give you an idea, if you do a search right now on Scottsdale, so on one side you'll see the usual kind of thing. On the other side there's something that's really materially different, because it's looking at Scottsdale as an entity, as a concept. We have all the facts that we know about it that can be retrieved by the system and displayed. For example, one of them might be the points of interest in Scottsdale. And if we click on something like Camelback Mountain, that's a concept that we know things about, and we can use that to help travelers. So now you've got visual information, geographic information, and conceptual information being brought to bear. 3 Say what you need: Information for the asking, on a portable device About 1952, Audrey not Audrey Hepburn but Audrey the automatic digit recognition engine at Bell Labs could recognize speech; it could recognize 10 digits. A few years later, around 1964, at the World's Fair, IBM showed off a speech recognition system that could recognize maybe a few dozen words. It's been a dream of computer science for a while that instead of having to interact in a cumbersome way with technology to get answers to questions, you could just ask the computer, and it would tell you. Editor's Note: A brief video featuring Google Now followed. As described in Wikipedia, Google Now is "an intelligent personal assistant available for Google's Android operating system. An extension of Android's native Google application, Google Now uses a natural language user interface to answer questions, make recommendations, and perform actions by delegating requests to a set of Web services. Along with answering user initiated queries, Google Now passively delivers information to the user that it predicts they will want, based on their search habits." Now, we've got three technologies that have rolled out over the last year that are helpful to travelers. First, we've got maps and geographic information; then we've got symbolic information that can represent facts about the world that might be interesting to you on your trip and in your travels; and now we have information that's made available to you through speech recognition and on a device that you can carry with you that's portable. I think we're looking at some interesting pivot points here. And none of them were around last year when we met [at the 2011 PhoCusWright Conference]. 4 At last, an airline reservation system built from scratch In 1953, about 60 years ago, an American Airlines stewardess at the time they were stewardesses, not flight attendants was quite enchanted by the idea that the two passengers sitting in the last row in the flight from LA to New York were both named Smith. And she introduced Mr. C. R. Smith, the man who ran American Airlines, to Mr. getting training on their brand new digital computer. And C. R. Smith asked Blair Smith to stop by American Airlines' reservation center at LaGuardia Airport, which was completely manual, to see if he thought that there was something that IBM might be able to do about it. This led, over the next few years, to a project to build an airline reservations system. Back when I was at MIT, we had a professor, a man named Ed Fredkin, who used to go over to Russia, the Soviet Union, back in the day when it wasn't that easy to go there. And he had different things that he would do over there. One of the things was he wanted to get an old Russian computer to put in a computer museum we were starting in Boston. He went to the Moscow Academy of Science, and he said, "I'd really like to get the original Russian computer. It's quite an advance in the field; it's really a wonderful thing. I'd like to put it in the museum in Boston to honor the history of computer science." And they said, "Well, that'd be wonderful. That'd be a wonderful thing for Russia. That's great." And he kept going year after year, and they would never give him the computer, they would never actually let him take it home. And finally he reached enlightenment; he said, "I understand it's still in use." I have to say that 20 years ago, when I started looking at these old systems, I had the same feeling: "What an amazing thing, what a triumphal achievement of 1950s, 1960s technology. Wait it's still in use?" Ten years ago I had the same feeling, and today I have the same feeling. But finally, in February of this year, we had the opportunity to launch the first new airline reservation system that's built completely from scratch on modern technology. Air Jordan 6 Rings Carbon Fiber ,Air Jordan 7 Retro Year of the Rabbit 2011 Air Jordan 11 Ultimate Gift of Flight Air Jordan 6 Rings Black Varsity Royal Air Jordan 10 Bulls Over Broadway Air Jordan 5Lab3 Silver Air Jordan Spizike Challenge Red Air Jordan 5 White Varsity Red Obsidian Air Jordan 5Lab3 Silver Air Jordan 6 Rings Black Varsity Royal While many teachers only require the writing of numbers in algebra class, integrating standard writing assignments into an algebra class can be an effective way to extend and monitor student understanding. There are an assortment of creative and engaging algebra writing activities from which you can select. These high interest activities appeal to many students, creating excitement over algebraic principles and providing the opportunity for students who enjoy writing to engage in their favored craft. Start out the year with writing by asking students to compose a mathograpy. During the first week of school, ask each student to write a biography that explains the math experiences he has had throughout his life. Encourage students to be detailed in their descriptions, and ask them to provide information about their previous schools and teachers as well as the math courses in which they have previously been enrolled. Ask students to explain what they like and don't like about math by providing detailed examples. This information can be useful to you as you design the math curriculum; you can spend extra time on topics with which you know your students struggle. Provide an opportunity for students to demonstrate their understanding of a mathematical concept through the composition of a letter to a classmate. At the end of your math lesson, ask students to pretend that they were going to explain the day's lesson to a classmate who was absent. Instruct the students to follow standard letter writing format and compose a letter that explains the material learned that day. Encourage students to re read their letter after they finish it and gauge how clear the information would be to someone who was not in class that day. This activity allows students to practice their explanatory skills and provides you with a way to monitor student understanding. As students explore graphs, ask them to compose graph interpretations. The purpose of creating a graph is to make data more clear to those who see information. To ensure that outsiders can understand the data displayed on graphs, scientists and mathematicians often compose written accompaniments that explain their findings. Ask students to engage in this practice. Divide students into groups and allow them to collect data on a topic of their choice. Once they have collected their data, instruct students to convert the data into graph form. Then ask each student to look at the graph and decide what the graph shows. Instruct the students to write a paragraph explanation of their findings, incorporating data into their writing to back up their assertions. Display the group's graphs and the explanations on a classroom bulletin board or wall, allowing all students to view the groups' findings and read the explanations. How to Write an Algebra Expression An algebraic expression is any combination of variables and constants with mathematical operations (addition, subtraction, multiplication, division, roots and powers . How to Write an Algebraic Equation From a Word Problem Solving algebraic word problems is the backbone of physical science as well as an important component of high school and college math. How to Write Linear Equations in Algebra Algebraic linear equations are mathematical functions that, when graphed on a Cartesian coordinate plane, produce x and y values in the pattern. How to Write an Algebraic Expression Writing an algebraic expression in mathematics involves any combination of variables or letters and numbers. Understand the concept of algebra and its. Activities for Elementary Algebra The concepts of algebra can be confusing for students who are accustomed to the more basic addition, subtraction, multiplication and division skills. Algebra Activities for Elementary School Algebra Activities for Elementary School. Though your elementary school students may not take a full fledged algebra course until high school, you will. Pre Algebra Projects With Art Pre algebra concepts start in kindergarten with sorting, classifying and making patterns. In the middle elementary years, students begin to recognize a linear. Problem Solving Activities for a 9th Grade Algebra Class Students entering their first year of high school need to be prepared to build on knowledge from previous grades. Ninth grade algebra has. Activities for Writing Class Activities for Writing Class. One of the biggest hurdles for a student learning to write is fear of the blank page, knowing. Activities for Writing Algebraic Expressions A firm understanding of algebraic expressions is essential before students progress to learning the more difficult concepts involved with algebra. Some students. Creative Writing Topics for Grade 4 Bring a pair of shoes to class. Have the students look at it and describe it. Write down the adjectives that the. Air Jordan 6 Rings Carbon Fiber,She wanted to set up a child care business and become financially independent. Setting up a child care takes money. You need a license, equipment, background tests and more. Those things take time. She had four months of free rent in the house she was borrowing. No government program could loan her $1,500 that fast. I don't normally print individual pleas. There are agencies much better at charity than I am. But Shelly's letter had already run in the paper, and her situation was unique. We chatted. She seemed nice. "I'm not a lazy person. I'm not ignorant. I'm not looking for a handout," she told me. "I'm looking for advice, for a hand up." So I asked my readers if anyone could tell Shelly where she could get $1,500, but I also covered my butt. Anyone who loaned her money did so at their peril, I said. I could not guarantee Shelly would ever pay the money back. That's me, of little faith. But someone had lots. Shelly, who lives in West Haven, said an older gentleman who wasn't making any interest on his savings anyway was willing to take a chance. He loaned her $1,500 and gave her two years to pay it back. Then, Shelly said, a woman phoned and said, "I'm supposed to help you." Shelly said, "Thanks, I'm helped." The woman insisted: "No! I'm going to be at Harmons at noon, and I'm going to help you out." Shelly met her at noon. The woman handed her $1,500, cash. No name, no phone number, just money. $3,000 is a lot of faith. Did Shelly deserve it? Thursday, I found this message on my phone: "I'm calling about Shelly Roche. I loaned her $1,500, and she has repaid every penny of it. She paid the balance of it today, and she's getting along very well. "I think that might be newsworthy. I'm not sure." Yeah, that's newsworthy. I called Shelly and heard squealing children in the background. "The weather's so lovely, they're setting up a lemonade stand," she said amid interruptions to direct children this way or that. So her child care business is set up? "All full blast. Oh yeah, it's going real good. A lot of people want me. I've got a waiting list." She also got married again, but that hasn't changed her determination to make it on her own. "I've got early morning, day and evening shifts. I have enough business, I was able to hire an assistant." She had two years to repay her loan. How'd she do it in six months? "I was going to pay him $300 at a time, but I just saved up and put it away, and one day I said, 'You know what? I'm there.' I took it over to him and gave him a big hug and told him how grateful I was. "And the money from that lady in Harmons? I'm paying it forward, too," helping others with their financial needs. Shelly wanted to do for herself, and is. She didn't want to depend on others, and doesn't. She wanted a chance, and got one. And, she admits, having people give her that chance spurred her efforts. She didn't want to disappoint.
Official Outlet Website Offers Many Cheap Air Jordan 6 Rings Carbon Fiber,Air Jordan 6 Rings Black Varsity Royal Anyone who has ever witnessed a visceral deathmatch between two angry cats is intimately aware of the blood curdling noises the cute little animals are able to create. Besides the demonically drawn out "Mrrrroww" that emanates from the very bowels of Hell itself, when a cat feels threatened, they always turn to the tried and true hiss. Lots of animals make this noise when in the throes of battle, but why? Why is a sudden rush of moist air from such a small creature so frightening to other creatures that cats use it time and time again? It turns out that when a cat pushes its ears down, bares its fangs, squints its slivered eyes and hisses, it closely resembles another animal that is naturally feared and avoided by most predators: the snake. And apparently the resemblance is completely intentional. Cats, like many other animals, from butterflies to birds, instinctively employ the art of mimicry in order to best defend themselves from attack. Just like David Blaine in Las Vegas, a cornered cat relies on deception and misdirection in order to avoid being destroyed by its audience, and since most animals have a natural fear of venomous snakes, a sudden hiss accompanied by a spray of saliva coming from a head that resembles the shape of a python's will cause even the most determined and bloodthirsty hunter to think twice. So the next time you piss off your kitty and it hisses at you, it's not just showing its disapproval. It's pretending to be something that can kill you. 2. Obsessively Getting Rid of the Stench of Humans Gee, cats are such clean animals, aren't they? Always licking their fur and grooming themselves. They must really care about being sanitary, clean cut pets. Hmmm. that's strange. Fluffy seems to groom himself a whole lot after you pet him. What, did you have some peanut butter on your fingers he has to get off? Maybe he's allergic to your touch and licking it makes him feel better? No, he's most likely trying to get your stench off of him. Cats have glands that are stimulated when they tug on their fur, that ooze their own scent. Licking the fur kicks those glands into high gear, making him smell more like himself and ridding him of the terrible, terrible stink of you. It'd be like if after every time you hugged your Mom, she immediately ran down the hall and took a shower. Also, have you ever had a cat suddenly start peeing everywhere after you bring a new girl or guy home? Peeing on their clothes, or in the rooms they spend time in? It's sort of the same principle, its trying to erase all signs of his or her scent from the area. 1. Bringing Home Dead Animals to Show You Suck at Hunting Cats love murder. Mice, birds and exposed ankles often find themselves the unwitting prey of one of the few animal species on Earth that seemingly kills for fun. Thus, many a cat owner has also had the morbid pleasure of being presented with their pet's fresh kill. Fluffy will come home and drop the bleeding carcass of a bird on your shoe with an expectant look, as if you were going to gobble it up right then and there. Dig in rookie! Or ain't ya got the balls? Why does she do it? Because Fluffy does expect you to gobble it up right then and there. Most cat people will tell you that cats are instinctual hunters and even when they are satiated by last night's canned tuna, they will still take down a low flying sparrow if the opportunity presents itself, just for kicks. Then after successfully nabbing their quarry, the proud pet will then present it to the dominant group leader (her human owner) as a gift. While perfectly logical, that assumption is slightly incorrect and only half the story. The dead bird, seemingly gift wrapped in ruffled feathers and crimson ribbon, isn't actually an offering to the owner at all, but more like a training exercise. See, cats teach their kittens and other dependent family members how to hunt and catch prey in gradual steps. When Fluffy dropped the corpse on your shoe, that was lesson number one in her teaching curriculum. She has noticed your appalling lack of hunting skills and inability to catch your own food, and is trying to teach you, as she would one of her kittens, how to feed yourself. So instead of being appalled or grossed out the next time your cat brings you a fresh kill, eat up, and then prepare yourself for lesson two. That's where your formally cute kitten kombatant teaches you the importance of fatalities. Air Jordan 6 Rings Carbon Fiber We love costumes, can get enough of Costume ideas are great Halloween lens topics and they get a lot of traffic, but what is it that makes a really, really good costume lens? Here are a five tried and true tips to help you create awesome costume lenses. 1. Focus. Instead of a long list of pirate or princess costumes, focus on a personal or customer favorite. We recommend using the Amazon Spotlight Review module to display a nicely sized picture. Plus, the module provides two areas where you can (and should) write an original description of the costume as well as include a personal recommendation (the best sales tool there is!) about why you love it and why your customer will, too. Fill those two spaces with creative, original content from your unique point of view. customers), convincing them that this costume is exactly what they been looking for. 2. Include accessories for your featured costume and when you write about them, use plenty of enticing adjectives to explain how each accessory helps to make the costume complete. Include wild wigs, jazzy jewelry, super sunglasses, magic wands, swords, hats, makeup, shoes, musical instruments . . . you get the idea. Your readers will love it! 3. Use pictures and video to set the mood. A costume should transform its wearer into another character and transport them to another place or time. Look for related videos and plenty of pictures of the original character or other people from the time period or scenario the costume represents. Put your readers inside the head (oooh, scary!) of the character they want to be so they can see how your featured costume and accessories will help to make that transition an easy one. Lensmaster kab does a great job of putting her readers in a Gaga state of mind in this lens. 4. Offer alternatives. Once you presented the one, best costume with the perfect accessories, then you can link to a few alternative sizes, colors, and styles. People have different tastes and different needs, so think like your readers and make sure that you offer exactly what each individual person might be looking for. 5. Choose your theme carefully. Another approach is to make a costume lens that includes a variety of costumes but focuses on a time frame or period in history, a TV show or movie, or another very specific theme. Timewarp applies the suggestions above in this lens, a great example of a longer lens with multiple costume ideas all related to a well defined decade in history. No matter what your costume topic, remember to stay focused and use lots, and we mean lots, of descriptive, original, informative content and beautiful pictures. Think like your readers, give them what they want, and see what kind of treats your new and improved Halloween costume lenses bring to your dashboard this year!
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